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Website Obesity

The first vision is the Web as Minecraft—an open world with simple pieces that obey simple rules. The graphics are kind of clunky, but that’s not the point, and nobody cares. […]
The other vision is of the web as Call of Duty—an exquisitely produced, kind-of-but-not-really-participatory guided experience with breathtaking effects and lots of opportunities to make in-game purchases.