Splitting the Web

“There’s an increasing chasm dividing the modern web. On one side, the commercial, monopolies-riddled, media-adored web. A web which has only one objective: making us click. It measures clicks, optimises clicks, generates clicks. It gathers as much information as it could about us and spams every second of our life with ads, beep, notifications, vibrations, blinking LEDs, background music and fluorescent titles.”